This is a business world that has digitalized it into this day-to-day marketing manager. He or she administers an organization through creative online marketing strategy hand in hand with a data-driven approach having measurable results. He or she is termed the digital marketing manager. If you too want to step into this dynamic as well as an interesting work life, you have to learn these eight skills.
- Strategic thinking
A good digital marketing manager should think with proper strategic skills. That means he should realize a broader picture and align his efforts on marketing with general strategies used in that company. Strategic thinking helps matching up in bringing into life and equaling one to follow to:
Identify opportunities or possible challenges of market creation and management.
Make long-run strategies fit inside those established as desirable outcomes by brands.
MARK USING the impact and resources
current and emerging industry news, and trends; study of competitors; check on performances of campaign, etc. for strategic thinking.
- Analytical Skills
In the case of digital marketing, much goes hand in hand with decisions taken out using data. To design campaigns and check in upon:
Performance with Google Analytics and other tools such as Adobe Analytics, etc.
Conversion rates, cost per acquisition (CPA), return on investment (ROI)-interpretation of key metrics to make decisions that will further optimize campaigns for a better outcome.
You must be well-equipped with knowledge on how to use data visualization tools like Tableau or Power BI to get actionables and how to present insights to your audience.
- SEO/SEM Savvy
SEO and SEM are the base upon which all other strategies sit. For this reason, the roles of a digital marketing manager encompass the following:
How search engines work, and how their content can be optimized
How to do keyword research as well as on-page and off-page SEO
How one can run paid search campaigns. Subsequently, how their management is done.
What one can learn from tools: Google Ads, Ahrefs, SEMrush, and Moz
- Social Media Management
Social media networks are the best way to aim and reach audiences. For the digital marketing manager it means:
To create the strategy for each social network with Facebook, Instagram, LinkedIn, and TikTok in particular.
Gather all knowledge concerning what can be used in paid social marketing
Monitor and track the top social media performance metrics : engagement rate, reach and impressions
Social Media Management Tools Hootsuite, Buffer and Sprout Social. - Content Marketing Skills
Contents are the basis of digital marketing. With good content marketing skill, it would educate you about how to draft and strategize and distribute content in excellent quality that can interact with the target audience.
Content position all the points of the customer journey. Connect with the user via storytelling.
Familiarize yourself with CMS, WordPress, HubSpot, Drupal, and all the others. Graphic design and video editing skills come pretty handy when dealing with pretty content too.
- Communication and Leadership
Digital marketing manager is a role where you are placed in the position of a leader of a team of marketers, designers, and developers. Thus it requires very effective communication and leadership skills in the following;
Ability to present the objectives and expectation of your campaign.
Empower your team to give the best.
Resolve the conflict setting up teamwork in the working environment.
All such team cultures promote active listening and constructive feedback and also creativity.
- Technical Skills
You will not be the perfect developer but learn the most basic about how everything works. It turns out very handy in various ways, and like are as follows:
Some minor website-related issues that a marketer should know are HTML, CSS, and JavaScript.
Marketing automation tools are like HubSpot, Marketo, or Pardot for the marketer.
These will comprise page speed, mobile responsiveness, among other factors that demonstrate how well the website functions.
It further enables seamless communication with developers and smoothly-running marketing campaigns with the requisite technical knowledge. - Flexibility and Continuous Learning
The digital landscape is a pretty fast-moving place. To keep up with that pace, you put yourself in a position that is pretty well-equipped for:
Learning new tools, platforms, and techniques
Adjusting changes in algorithms, market trends, and consumers’ behavior
Enhancement of professional skills by way of certification, webinars, or industry events
For example, one appears more believable than before from such places like Google, HubSpot, or Facebook with certification.
A great digital marketing manager has to possess wide arrays of skills that would help him integrate his creativity with analytical skills along with technical knowledge. With these eight key skills at your fingertips, you are sure to stand out from a crowd of other people fighting for their place in this competitive world of digital marketing. Train and develop the skills right away; you will be successful in the vibrant business sphere.
Qualifications for the position of Digital Marketing Manager
In addition to all these qualities, as long as there is a possibility that the job you stand out for can make a difference, here are some qualifications that could help in this position:
Education. Mostly a bachelor’s degree is required in marketing, business administration, communications, or any other field connected with the ones above. More advanced education of the MBA type, of course, and with specific specializations in marketing is equally fine.
Certifications: Relevant certifications of industries, like Google Ads Certification, HubSpot Content Marketing Certification, and Facebook Blueprint Certification, to set a presence in the niches of digital marketing.
Experience: 3-5 years of on-job experience related to the same, but experience in digital marketing has to be considerable. Key elements of on-the-job experience are campaign management, data analysis, and leading a team.
Portfolio: A good portfolio with some background of winning campaigns, reports of analytics, and some creative works can make a difference between one candidate and another.
Soft Skills: One needs to have proper problem-solving skill along with time management and interpersonal skills as work, in the marketing environment usually, is done very rapidly.